Communications in social media
Media environment is in a rapid change. Journalistic content is migrating to the Internet, giving everyone a possibility to make his or her opinions public in real time, often without any moderation or editing. This may have a great impact on the public image of companies and organizations as well as the attitudes of different stakeholders, including potential and existing clients, employees, investors, or other partners. Reputation can be damaged in a matter of minutes.
When a company wants to include social media in its reputation management, the first order of business is to find out what is said about the company. Who is talking, on which subjects, in what tone and how frequently? We produce in-depth surveys of discussions concerning individual companies, advise them on how to operate in the social media environment and create social media policies for internal use.
Social media is an enormous opportunity. When used wisely, it provides totally new kinds of possibilities of engaging critical stakeholders in a dialogue. It is crucial that communications in the social media is aligned with all other communication activities and supports the company’s overall targets. We help our clients to create and implement communications strategies that support effective use of social media tools as a part of the mix.
It is not possible to control everything and touch on every single matter. However, we can help our clients to distinguish the essential from the immaterial and react in a correct way, when the time is ripe.
Our social media communication services include
• Social media monitoring and analysis of the discussion on the Internet
• Image studies of organizations appearing in the social media
• Planning and implementing social media strategies and campaigns
• Creating social media policies and guidelines for internal use
• Content production for the Internet and social media
For more information, please contact Karoliina Heimo, tel. +358 50 367 2952.
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